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Title/Affiliation：Professor，Department of Marketing，School of Economics and Management，Tsinghua University

Email：[email protected]

Research Interests：Strategic Marketing，Marketing Management，Global Marketing，Channel Design and Management，Consumer Behavior，Brand Management，Marketing Financial Services

Journal Articles

2009

1、Shaohan Cai, Zhilin Yang,Zuohao Hu.Exploring the governance mechanisms of quasi-integration in buyer–supplier relationships.Journal of Business Research, 2009, 62(6): 660-666.

(Database：Elsevier ScienceDirect Complete)

2008

2、Chun Zhang,Zuohao Hu,Flora F. Gu.Intra- and Interfirm Coordination of Export Manufacturers: A Cluster Analysis of Indigenous Chinese Exporters.Journal of International Marketing, 2008,16(3): 108-135.

(Database：EBSCO BSP)